Christmas Testing Round 3

Branded still: Grand, Standard and MatchPott in Icicle on a wooden crate, sheepskin behind. No review.

Lit Icicle Pott close up with a customer line: "...It is delicious and the candle vessel is so unique. Would highly recommend if looking for a winter candle!" Typo on the image: "abot". Please fix before upload.

Icicle Pott in hand in front of a kiln full: "...So beautiful - we are struggling to make them as quickly as you'd like them - next batch out now!" Please confirm "next batch out now" is still true when it runs.

Three panels in Icicle: the finished candle, a refill going in, lit again with the MatchPott.

Icicle Pott held up: "...They are all handmade in the UK and refillable!"

Holly Pott and MatchPott on a tray by the tree: "I love this scent, I've bought a few of these refills now. Highly recommend!..."

Small Holly Pott on a dark table under peonies, arrow to the candle: "...and a stylish pot. Highly recommend!"

Grand Holly Pott by the tree. Same customer line as the round 2 still (Ad 1075) and the Fir video Ad 1033, on a new picture.

Branded Noël still: Holly Pott with oranges, cinnamon and mince pies, five stars.

3.6s loop, no voice. Holly Pott and MatchPott held out: "...Burn perfectly and so easy to wash out and refill!" A moving version of the same review-on-product format, so it sits with the stills.

Branded still, Holly Pott with a wrapped present, oranges and cinnamon, five stars.

Grand Holly Pott in front of tree lights: "Stunning quality, smells devine and delivered promptly..." Typo on the image: "devine". Please fix before upload.

Holly Pott on a bed tray with a little tree: "...The scent is great, deep and subtle, not overwhelming and really lasts for each burning. The pot is so cute and I love how you can refill it too."

Holly Pott on a mirrored coffee table, arrow: "...because I couldn't bear to gift to others what I actually wanted myself!"

20.7s, creator in a red cardigan with a Holly Pott, lights Fir. Voiceover (machine transcript, check against the audio): "My favorite thing about having a refillable candle is being able to switch up the scents with the seasons. I get so excited to try a new scent... ...and give my home a whole new feel. ...a whole new feel. Now that it's Christmas... ...it's time for Fir. This scent is so fresh and woody, honestly, it just smells like Christmas in a candle. I love that something as simple as switching out my candle can make my home feel ready for a whole new season."

19.3s, same creator with an Icicle Pott and the Starter Pack box. Voiceover (machine transcript, check against the audio): "This is my boyfriend's favourite candle because you never have to pay full price for it again, you just buy the refills. Once you've got the pot you can keep reusing it and just switch out the candle refills when you need a new one. So you get to keep the pot you love and I particularly love this blue one... ...without having to buy a whole new candle every time. It is such a clever way to make your candles go further. This is my boyfriend's favourite candle because you never have to pay full price for it again, yo..." The opening says "you never have to pay full price for it again". That is a price claim in the video; please check you are happy with it before it runs.

24.7s, creator with last year's Holly Pott and a new Christmas refill. Voiceover (machine transcript, check against the audio): "Remember this little beauty from last Christmas? Because there's no need to replace your favorite Christmas candle when you can simply refill it. Pott Candles Christmas refills make it so easy to bring back those beautiful festive scents. Was giving your favorite Pott another Christmas. We are certainly ready for another season of cozy evenings, twinkling lights, and all those lovely Christmas moments." Music continues, gentle instrumental. Voiceover fades out. "Remember this little beauty from last Christmas? Beca..." It talks to people who already own a Pott, so cold buyers may not see themselves in it. That is part of what this set tells us.

18.4s, creator in a cream jumper with a Holly Pott, peels a refill. Voiceover (machine transcript, check against the audio): "My brother got me this for Christmas last year and I'm still using it today. I love that rather than buying a whole new candle every year, I can just refill the same pot with a new scent. Over summer I was all about the fresh scents but now that we're in autumn winter, I am ready for the Christmas scents. It's just one of those gifts that genuinely keeps on giving."

21.1s, unboxing then wrapping in striped paper with a Christmas ribbon. Voiceover (machine transcript, check against the audio): "Female voiceover: "This is for my mum because I know she's going to love it." Female voiceover: "I always think candles make such a lovely gift." Female voiceover: "But I love that this one is something that she can enjoy long after Christmas." Female voiceover: "Once she's finished the candle..." Female voiceover: "...she can refill it with whatever scent she fancies, so it's a gift she can carry on using." Female voiceover: "And I can already picture it sitting on her coffee table." Female voiceover: "A little so..."

16.1s, Icicle Starter Pack unboxed and lit in a bedroom. No voice we could transcribe (music). On screen: "It's that time of year again where you start wondering what you're going to buy everyone for Christmas. If you've got a candle lover to buy for, this is a refillable candle. They keep the handmade pot and you can get them refills for all their future Christmases and birthdays. It smells delicious and I'm sure they will love it."

13.7s, music only: the box, the MatchPott bag, the Starlight refill going in, lit on a stack of art books. The "Hello, we're Pott" letter in the box mentions jars being thrown away; it is only legible for a moment and is not in our text.

34.3s, creator smells Fir, Noël and Starlight in turn. Voiceover (machine transcript, check against the audio): "Okay, which Christmas scent are you? First up, we have Fir. (deep inhale sound) Okay, this smells like... ...the Christmas tree. ...you've just bought the Christmas tree inside, you've got all of the decorations... ...around you. It is fresh and woody and pure Christmas vibes. Next we have Noel. (deep inhale sound) This one is so warm, a little bit spiced... ...it smells like mulled wine by the fire... ...and absolutely nowhere to go. And then lastly, we have Starlight. (deep inhale sound) This one is a cold winter..."

71.6s, Ailis by the fire with a Holly Pott and the Fir refill. Voiceover (machine transcript, check against the audio): "This is our Fir scent, a scent that I am particularly proud of. It's our pine scented candle, and we launched it about five years ago, and we went on a mission, basically, to try and make a candle smell as true to life like a Christmas tree as possible. We wanted people to smell a Christmas tree, smell a candle, and not be able to tell the difference between them. And actually, the only test we had was if we smelt it, could you, could we tell the difference you had the two in front of you. And actually, it smells e..." It says Fir launched "about five years ago"; other videos say the business is four years old. Please check.

10s, music only, Holly Pott set down and lit on a blue sideboard. On screen: "This is my favourite candle called Noël. Really fills the room and instantly makes it feel festive."

26.1s, moody evening light, Icicle Pott with Starlight on the mantel, then the sofa. Voiceover (machine transcript, check against the audio): "'A delivery from Pott candles is a pretty good excuse for a cozy night in.' 'This is their icicle pot with the Starlight candle,' 'all handmade here in the UK. I love choosing pieces for our home that I'll want to keep' 'I love choosing pieces for our home that I'll want to keep' 'and this beautiful ceramic pot is refillable' 'so once the candle's finished' 'you simply pop in a new refill.' 'Then it's curtains closed,' 'lamps on and a spot on the sofa.' 'Such a simple thing,' 'but lighting a candle makes that eveni..."

39s. Voiceover (machine transcript, check against the audio): "Our final seasonal subscription box of 2026 is here and it's a really good one. So normally, we just guarantee that there's at least two limited editions in. Whereas this one, you've actually got three. You've got our three best-selling festive sets in here. So first of all, you've got Noel, which is cinnamon and cloves, really, really quintessential festive scent. You've also got fir, and the only way to describe fir is that it smells exactly like a Christmas tree. And then we've got Starlight, which we describe a..." Why held: it sells the subscription box, so it belongs with subscribers and past customers (your Subscription Opt-In campaign or an email), not in a cold Christmas test.

27.6s. Voiceover (machine transcript, check against the audio): "If you're sick of seeing paraffin candles or soy candles everywhere and you're looking for an alternative then we've got one for you. Our candles all use rapeseed and coconut wax and it's literally just a blend of rapeseed and coconut. There's no additives, there's nothing, there's no nasties in there, just rapeseed and coconut. All our candles are also refillable. So you keep your pot forever, and they just place your natural rapeseed and coconut wax candle inside it. Lovely clean burn and then you can keep the po..." Why held: it is about the wax, not Christmas, and it shows the Tomato Vine Pott. Better in a non-seasonal ad set in January.

24.5s. Voiceover (machine transcript, check against the audio): "We use a wax that is quite rare at the moment, which is called rapeseed and coconut wax. We used literally just rapeseed and coconut. So there's no additives, there's no nasties in it whatsoever. It's literally just rapeseed and coconut. We use 100% rapeseed and coconut wax, and then everything we make is hand- poured here in the UK. And of course, everything is refillable. So you keep your pot forever, and you just put your rapeseed and coconut candle inside it and off you go for a really lovely clean burn." Why held: same as the one above. If you would rather run them now, they would be a fourth and fifth video for the Ailis to camera set that is already running (R2 Set 6).